Brand Story

AXLOIE is a technology brand with a strong belief and idealism. The positioning strategy is related to the values of our fearless founders. We believe that only those who have faith and pursue for it can truly understand that the happiness of life is not concerned with material gain but music and spirit. Depending on innovative technology,AXLOIE is persistent in the pursuit of gorgeous and marvelous sound. It is introducing its premium Bluetooth earphones and speakers to the whole world and sharing the listening experience with young music lovers who stay hungry.

The brand is not a parrot but an intelligent elf that sticks to its colors. It aims to create a musical and spiritual moment for young people with ideals in the busy world. Inspired by smart, living and touching audio entertainment, AXLOIE hopes that young people will listen for inner yearning and strive for a “sound” life.


  • Brand Mission
    Through premium and smart audio products, AXLOIE’s mission is to encourage the youth to explore the world bravely and discover the surprising and touching moments of life.
    Brand Mission
  • Brand Vision
    Connect the world with smart audio products to make life easier and more entertaining for young people.
    Brand Vision